Unfortunately I do not see any concrete benefit in using your email campaign tool. I used it twice to compare with other promotional tools we use and the feedback I reeived from my digital marketing team is 'Most young people will likely open a text than an email unless its coming from the artist own newsletter". Also the use of this tool can be costly considering its low ROI. It would take several campaigns over the course of weeks, perhaps a month or two for the info to resonate and you then run the risk of having it viewed as spam (the tool should provide feedback on this) or being blocked. Perhaps Bandsintown should reevaluate this feature. As a member of A2IM, RIAA, MusicBIZ, etc. I would not recommend this feature to my colleagues